Uncovering the name OKE was magical, a Swedish word meaning “a wooden bar used to connect two oxen by their shoulders or part of a shirt draped over the wearer's shoulders.” This tied perfectly into the founders’ Scandinavian heritage and for a clothing company it was indeed fortuitous.

OKE is a mindful company that remixes art, culture and history into products that spark the imagination, ignite discussion and reveal truth.

Our partnership with OKE was two-fold: design products that leveraged their brand equity and use it as a platform to stretch our team’s creative spirit.