BLU Energy Drinks entered the Canadian marketplace knowing they needed an edge over established brands who’ve consolidated market share among competitors in the last few years.

Tunndra was brought on-board to develop key strategic points of differentiation, which would then be leveraged using newly designed communication platforms to express and propel the brand forward.

Working closely with BLU we conducted focus groups and industry research that revealed significant insights into consumer behavior.

The brand roll-out consisted a full suite of marketing materials, sell sheets, trade show exhibit design, in-store displays and amenities packaging. We then worked with the BLU sales team to develop a communications strategy that would identify and connect with audiences during and after the launch of the campaign.

​BLU Energy Drinks entered the Canadian marketplace knowing they needed an edge over established brands who’ve consolidated market share among competitors in the last few years. Tunndra was brought on-board to develop key strategic points of differentiation, which would then be leveraged using newly designed communication platforms to express and propel the brand forward. Working closely with BLU we conducted focus groups and industry research that revealed significant insights into consumer behavior. The brand roll-out consisted a full suite of marketing materials, sell sheets, trade show exhibit design, in-store displays and amenities packaging. We then worked with the BLU sales team to develop a communications strategy that would identify and connect with audiences during and after the launch of the campaign.